Virtue Signaling as Guilt Alleviation

Rothschild & Keefer, “A cleansing fire: Moral outrage alleviates guilt and buffers threats to one’s moral identity”, Motivation and Emotion, April 2017, Volume 41, Issue 2, pp 209–229. Here’s the abstract:

Why do people express moral outrage? While this sentiment often stems from a perceived violation of some moral principle, we test the counter-intuitive possibility that moral outrage at third-party transgressions is sometimes a means of reducing guilt over one’s own moral failings and restoring a moral identity. We tested this guilt-driven account of outrage in five studies examining outrage at corporate labor exploitation and environmental destruction. Study 1 showed that personal guilt uniquely predicted moral outrage at corporate harm-doing and support for retributive punishment. Ingroup (vs. outgroup) wrongdoing elicited outrage at corporations through increased guilt, while the opportunity to express outrage reduced guilt (Study 2) and restored perceived personal morality (Study 3). Study 4 tested whether effects were due merely to downward social comparison and Study 5 showed that guilt-driven outrage was attenuated by an affirmation of moral identity in an unrelated context.

And God knows that while liberals display what has to be the highest degree of moral guilt complex.

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