Obama’s 5th Estate

From Politico:

L.A. Times 2-col. lead, “Hollywood plays key role for health law: White House counts on the entertainment industry to promote its plan, especially to young people,” by Maeve Reston: “Wedged into the blotter on [president of production] Mike Farah’s desk at the Funny or Die studios in Hollywood is an index card with a list — wrangling talent, polishing scripts and arranging shoots … Farah and his team [are] developing as many as 20 projects involving the healthcare law. The first will go live on Sept. 30, the day before Americans are supposed to be able to enroll in the new health insurance marketplaces. … Farah’s drive stems from a series of White House meetings, culminating in a July session in the Roosevelt Room in which the president asked for help promoting the law from a conference table full of artists, entertainers and creative executives including Farah, Amy Poehler, Jason Derulo, Michael Cera and Jennifer Hudson. …

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