Timmy Brothers – Water Makers

I had posted on this a year ago, but I think it’s worth rewatching. It’s a clever parody of hipster artisanal products (think of how precious and special they treat whatever overpriced ‘simple’ things they sell.) In this case, the parody is of ‘bespoked water’ packaged in (where else) Brooklyn. The hipster reality they are parodying is of the Mast Brothers, who have convinced hipsters and other urban cosmopolitans (with lots of disposable income) to pay $10 for a chocolate bar.