In the NY Review of Books, Robert Paxton, a preeminent scholar on fascism, has a review of Benjamin Martin’s The Nazi-Fascist New Order for European Culture:
During World War I German patriotic propaganda vaunted the superiority of Germany’s supposedly rooted, organic, spiritual Kultur over the allegedly effete, shallow, cosmopolitan, materialist, Jewish-influenced “civilization” of Western Europe. Martin’s book shows how vigorously the Nazis applied this traditional construct. Hitler invested considerable money and time in the 1930s, and even after World War II began, in an effort to take over Europe’s cultural organizations and turn them into instruments of German power. These projects had some initial success. In the end, however, they collapsed along with the military power they were designed to reinforce…
An extensive network of international cultural organizations already existed before Hitler came to power. They had been greatly expanded after 1919 in the orbit of the League of Nations. Hitler saw them cynically as instruments of French cultural influence and as a reinforcement of Allied hegemony. Just as he planned to overthrow the political system set up by the victorious Allies after World War I, he was determined to overthrow the democratic cultural network. He intended to replace it with his own organizations headquartered in Berlin and dedicated to spreading throughout Europe the Nazi conception of the unique racial character of each national culture…
Cinema was the Nazi leaders’ first cultural target. Goebbels and Hitler were as obsessed with movies as American adolescents are today with social media. Convinced that cinema was their era’s main engine of cultural influence, they tried to control filmmaking as far as their influence could reach. At the Venice Film Festival in 1935, at Goebbels’s instigation, delegates of twelve nations agreed to create an International Film Chamber (IFC) designed to establish a continent-wide system of film exchange and regulation. As the possessor of the continent’s largest and most powerful film industry, Germany became the dominant force in the IFC. Fascist Italy, however, assured for itself a strong second position by exploiting its considerable film-producing assets, such as the technologically advanced studios of Cinecittà and the Venice Film Festival, which continued to be the main venue of IFC activities.
The IFC was a genuinely European organization, and even had a French president in 1937. Its inspiration had been German, however, and its organizational form was less international than something Martin usefully calls “inter-national,” a federation of national arts organizations on the model of the Reich Film Chamber, which Goebbels had formed in July 1933 on corporatist principles. Corporatist doctrine required that capital, management, and labor abandon their separate advocacy groups and sit down together to find their common interests, alongside state representatives. Corporatism smothered internal conflict in film production and gave determining influence to the state rather than to the market…
The main role of the IFC was to combat the Hollywood menace. The dominance of American films had troubled European filmmakers and intellectuals from the beginning. By 1928 54 percent of all films shown in France, 72 percent in Britain, and 80 percent in Italy came from Hollywood.