From the Omni reboot, Jason Horsely writes:
Sheldon Solomon and the Ernest Becker Foundation have provided plenty of compelling evidence for the idea that culture is a means by which humans deny death. Humans create culture as a way to distance themselves from the potentially paralyzing awareness that death can, does, and will happen at any time. Culture itself creates a powerful illusion of immortality, via the manufacturing of extensions of the self and the body—extensions which last significantly longer than we do.